Tempe vintner gets the buyer involved
Here’s an interesting take on a wine subscription:
When Kate Portanova of Scottsdale wanted to take part in a formal tasting at a winery, she didn’t have to drive to California or southern Arizona.
She made her way to a business park in Tempe, near Phoenix Sky Harbor International Airport. She sipped a few glasses of Cabernet Sauvignon in an office-turned-urban-winery that sits next to a dentist’s office.
Portanova is one of about 50 people who have bought into PurVine, a rare approach to winemaking that asks wine lovers to commit to more than just a bottle or case of wine. The wine is sold by the barrel or fractions of a barrel, meaning dozens of bottles of wine.
Tempe vintner gets the buyer involved