American Tastes Growing Up
Here’s a good reason to celebrate with a glass of wine:
“The United States is now the second-largest wine market in the world, behind France, and the most lucrative market in terms of sales, with $30 billion of wine sold last year, Fredrikson said.While Americans’ thirst for fine wines has sent winery profits soaring, competition from imports is greater than ever. A bevy of slick new wine brands from overseas have flooded the U.S. market trying to entice Americans to look for new tastes beyond their borders.”
Spain, for example, is a country whose wine industry has made heavy investments in marketing its wines in the United States, and younger wine drinkers have come to see Spanish wines as “sexy,” Proctor said.”
Americans bought a record amount of wine in 2007 — and more imports -
http://www1.pressdemocrat.com/article/20080131/NEWS/801310400/1033/NEWS01
Looks like the time couldn’t be better for that overseas marketing plan for Northwest wine. Now if we can just make our wine “sexy” to the Spaniards…